When Minimal Viable Product or Minimal Marketable Product goes wrong (Lazy Agile)

Allot of people in the world, especially in the Agile world use the terms Minimal Viable Product, Minimal Marketable Product (MMP) to talk encourage  people and teams to keep focused on the core value add or the product, yes value add, the product elements that should change the world. The product elements that should shine a light on your vision. Its about doing just enough to get it out the door into the light of day, to meet the customer and see what they really need.

However there seems to be in the world another us of this approach, one that does not go well but people try to hide under the MMP, when the product becomes a rehash of what’s already there, without reformulation or new vision, just a marginal rearrange, no value added, nothing original to stimulate or empower the consumer, just enough to maybe pass as something new to a quick look, but on investigation it rapidly becomes the “Same old, Same old”. This is a disservice to their customer, to their product and most of all themselves. When this happens it fools nobody.

When you build your product, be proud, change the world, bring your vision to the masses, say something worth while, for all of us.


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